“Make the in-person moments count to feel the benefits of compounding creativity, community and play”
Amy Lim, Head of Performance, takes us behind the scenes of the Synthesis Creative Data House — our global HQ in Singapore. Designed to be commute-worthy, creating a collaborative environment for ideation, plussing and stretching what’s possible with data.
“We’ve got to fight for this, and every fraction of a degree absolutely makes a difference. It’s the difference between a tolerable existence and an impossible future.” Alok Sharma, previous summit president warned at #COP27.
We believe every individual has the potential to make a fraction of a difference. Every business can augment that difference. Developing innovative approaches to reducing our own office and team footprint is a priority. Our Sustainability Lab Director, Audrey Tsen, reflects on the experience of embedding sustainability into the Creative Data House.
“A highly collaborative environment can be energising for some, but draining for others.”
Product Designer Louise Sunico reflects on the ambition of creating a space that’s comfortable for everyone, by respecting how people choose to spend their time between work and wider life.
“Every surface is designed to be written on”.
Lee Fordham shares an important design principle for the Synthesis Creative Data House. From coffee tables, sliding panels, glass doors, even the ceiling, surfaces are there to be scribbled on. This helps interrogate data and triggers the chaos of the creative process, plussing and collaboration.
“We take time to celebrate breakthroughs, delivered projects and new partnerships”.
Right in the middle of the office we have Town Hall. Nathalia shares why we designed the large open space for everyone to gather and share knowledge.
"No one is born to work, but the impulse to play comes naturally”
Vicki puts it best. We're building a playground for ideas to thrive, where data is brought to life through experience.
Born in Singapore – the diverse city where it’s summer all year long – we are a creative data consultancy partnering with businesses all over the world. Our solutions are designed in some of the toughest test conditions–like China, Korea and the US–before being applied globally.
Our team brings together strategists, data scientists, engineers and creatives to deliver depth of cultural experience at scale to help guide confident strategy.
Like our namesake, we build future ready businesses through our synthesis of deep cultural understanding and robust data science.
We never stop learning. We value humble, curious people who absorb all the things around them and ask lots of questions to learn and grow.
We constantly build on each other's ideas to enhance them, encouraging everyone to contribute their thoughts and insights.
Our people are always hungry to try something new, explore different strategies and experiment to make things better.
Get to know our team, outside of their specialist focus in data science and creative strategy.