Case Studies
Disrupting a Market Duopoly via Information Asymmetry - Winning with Sharper Intelligence Not Broader Coverage
How do you compete in a market dominated by giants with bigger sales teams, larger budgets, and the leading CRM tools?
Asahi needed a smarter way to grow—fast. Together, we built a strategy rooted in precision: focus on the right venues for each of their five global brands, not every venue. A re-engineered sales model followed, directing effort where it would count most.
Tuning Data Into Commercial Clarity
We analysed thousands of signals across every on-premise venue in the market—from standout performers to under-the-radar venues—to identify where each brand has the strongest potential to grow.
The result was a dynamic venue intelligence platform built for field sales, designed to help teams:
The engine powering our platform:
Asahi now has a single source of truth connecting venue potential with distribution priorities. Sales teams are aligned around the venues that matter, and empowered to act on insight.
“We can't compete if we do things the same way our larger competitors do. We have to be hyper-focused—from management to field sales. In crowded markets, clarity cuts through. Pinpoint is that focus.”
— Kian Ann, Head of Marketing, Asahi Group
All of this lives on our award-winning Pinpoint platform—built to help brands find and act on perfect-fit opportunities.
Try it for free, or get in touch to see how it works in your market.
