Who are my growth audiences, and how do I tap into their passions?

This is Tom

Tom is male, between 25-34, a ‘non-parent’, who works in finance.

Now do you feel like you know Tom? Lots of brand decisions get made with this level of information, but does anyone really know Tom?

Now let’s look at his YouTube.

Know Tom a little better now? Those were just the YouTube videos one morning before work.

The real magic of this data is not the depth of understanding you can have with Tom, an individual, but the epic scale of depth. Thousands of people, behaving just like Tom, sharing interests, going through similar things in their lives.

Our network tools process and visualise millions of seemingly isolated interactions to find patterns that are too complex for the human eye.

This enables us to zoom out, understand where your brand exists today...

And once you have a clear understanding of who you’re targeting, you can deeply understand groups to create enduring messaging and resonance

...and where you could exist. And what are your strongest pathways for growth

A single solution, built to inspire and align teams across functions: Strategy, Marketing, Partnerships and Media