rOUTE tO cONSUMER
Winning brands make a habit of showing up
In the Right Place
And Right Way
Simple in theory, hard in execution
First, you need to figure out where your brand should be
In Tokyo, there are 64,000 relevant venues to choose from
In Seoul, there are 217,000 relevant venues
So how do you best deploy your resources when there are so many potential venues and the landscape is changing so quickly
And once you decide where…
How do you build a hook to get your brand listed?
Or stay listed? Or stand out in those venues?
How do you stand out from competitors?
Imagine if you could do a census that had 100% coverage of a City’s venues
In a fraction of the time
With insights about each venue and the ability to sort for sales enablement
And see where you and your competitors are distributed
All accessible in one simple place
The keystone for distribution, sales and marketing
“The ABC of RTC”
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