Which data-backed innovations should we bring to market?

Botivo is loved by sommeliers, chefs and food critics.

Not because it is non-alcoholic, but because it leads with flavour, winning the aperitivo moment.

Rebranded from “Mother” to POPPI, the prebiotic soda doubled its sales in a year and was bought by PepsiCo for $1.95 billion.

After RXBAR's 2016 rebrand and pack redesign, the company's annual revenue surged from $2 million in 2014 to $160 million in 2017.

This growth culminated in Kellogg's acquiring RXBAR for $600 million in October 2017.

Why are these innovations winning?

Because they solve a tension: "good for you" doesn’t have to be a compromise.

The best innovations always solve tensions.

Our data-driven culture-at-scale approach helps business identify and prioritise what tension to solve for

1. Discover tensions worth solving

To find problems worth solving, we analyse signals from global experts and millions of people to surface Opportunity Platforms grounded in culture tensions and enduring need.

2. Decide with confidence

We quantify each Opportunity Platform through internal and external data to prioritise and align the business around the ones you’re best placed to solve—based on size, endurance, and brand fit.

3. Develop - leap from opportunities to product concepts

Translate opportunity into must-have and differentiating product attributes. Use those to build data driven early concepts with clear sensory, emotional, and functional cues.

From cultural inspiration to impactful innovation.