the future of food
Menu 2035
The story of 2035, shaped by 100,000 projections of tomorrow.
The story of 2035, shaped by 100,000 projections of tomorrow.
By 2035, we’ll be feeding nearly a billion more people.
People who will live longer. Eat more. Waste more.
But growing food is getting harder. Soil is losing its life. Nutrients are slowly disappearing.
We need more food. Yet, we are getting less from it.
This is some example text for the component so it can be styled.
To understand the world of 2035, we begin by studying the forces that shaped the past—giving perspective on today's shifts, and modelling the futures that could follow.
We track over 50 interconnected drivers of change—across food, health, climate, and culture.
We analyse 25 years of historical data—spotting the patterns, early warnings and project forward.
Then we model 100,000 simulations of how these forces could collide, shift, and reshape the food system by 2035.
The world doesn’t shift because of a single crisis. It shifts because hundreds of signals converge—quietly, irreversibly.
This is the foundation of Menu 2035—a blueprint of what could happen next.
Across 100,000 simulations, two scenarios emerged.
Each shaped by the choices we make today.
