Why we built menu 2035

We created Menu 2035 because we believe foresight is a responsibility. As a B Corp and as a team exposed to vast intelligence about change, we feel compelled to shine a light on what lies ahead for our food system, and the consequences for governments, businesses, and our own diets.

The challenges ahead

The evidence is compounding: nutrition is regressing, pollution is intensifying, soils are losing vitality. The breakdown in our bodies mirrors the breakdown in our ecology. Change in food systems is not a question of if but how: whether we act early and proactively to transform and protect what we savour today, or react and respond as pressures become unavoidable.

“Anyone with the privilege to choose what they eat has a part to play in this transformation.”

Why collaboration matters

We believe sustainability should not be proprietary. That’s why we work actively to share this knowledge, and why we are fortunate to partner with organisations willing to share their platforms to spread it further.

We’re especially grateful to our culinary partners: a special mention to Oliver who has worked with us for four years on this project, and for the guidance, passion and creativity of Phoebe, Chris, Kristy, Pete, Russell, Darren, Charlotte, Vijay, Yongwei, Christina, Sasha, who have brought Menu 2035 to life with creativity, conviction, and flavour.

An invitation

Menu 2035 is a tool for sparking action and building pathways toward a healthier, more resilient food future. If you would like to explore how this work could help shape your organisation’s role in that future, we would love to hear from you.

Let's work together

Prepare your organisation
futures@synthesis.partners

Schema
Explore the data in depth
futures@synthesis.partners

Super Nutrition
Collaborate on Menu 2036
lee@synthesis.partners

Media Enquires
bilge@synthesis.partners

Work at Synthesis
work@synthesis.partners

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