Make culture operable

While general AI predicts the 'most likely' next word, the Synthesis Culture Platform predicts the next cultural shift. We use a proprietary Tension Engine to bridge the gap between 'Slow Culture' (timeless expert insights) and 'Fast Culture' (real-time social manifestations). Instead of just generating content, we provide the strategic framework for iconic brand building, grounded in a curated dataset of global culture experts rather than the generic internet.

When decoding culture is hard, we default to fast culture. Fast culture is ephemeral and ‘sparkly’, but faddish and not solid ground to build a brand on. You can only react to it; you can’t shape it. The Synthesis Culture Platform rapidly makes the invisible visible, helping you create more meaningful, memorable, iconic brands. It’s your systematised way of decoding culture and building timeless brand anchors.

Our Guided Workflows are designed to help you at three key decision points:
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- Brand Positioning: Identifying your brand’s 'Cultural Anchor'.
- Campaign Strategy: Defining a multi-year cultural platform.
- Creative Development: Inspiring specific territories for social and creative briefs.

You can also use our Conversational Querying tool for ad-hoc cultural research whenever the market shifts.

Because positioning in a vacuum is invisible. Data shows that 66% of Cannes Grand Prix-winning campaigns are rooted in a specific Cultural Tension. The Synthesis Culture Platform ensures your existing positioning remains relevant by anchoring it to the 'why' of consumer behavior. It transforms your static brand guidelines into a dynamic strategy that builds long-term memory pathways with your audience.

We built the Synthesis Culture Platform for Brand and Marketing teams who need to know they’re building long-term equity while meeting demanding timelines. Instead of reacting to fast-moving cultural trends in your social media feeds, our platform makes culture operable, enabling you to see and shape the big picture by quickly identifying the cultural threads that align with your brand DNA and weaving stories around them.

The Synthesis Culture Platform works at the speed of culture. Our Experts at Scale dataset is regularly updated to ensure you can keep tabs on emergent and recessive themes. And our Fast Culture engine pulls examples from Instagram and TikTok in real time, so you can see how consumer expressions are manifesting and evolving. Fresh inspiration whenever you need it, grounded in expert-shaped context.

We’re built by Strategists for Strategists. The Synthesis Culture Platform is an enabler, accelerating your path to rich cultural insight from weeks to minutes. Use it with your agency partners to turbocharge your creative process, or use it on your own to build a deep cultural foundation for your work, rooted in robust data.

We got you. Synthesis has a team of Cultural Strategists across offices in New York, London, and Singapore, ready to help you navigate the work of building your brand story and — as important — aligning the business on how to execute. Whether it’s a thought partner for creative strategy or a workshop facilitator to build leadership buy-in, we’re here when you need us.