Vicki is the Managing Director of Americas at Synthesis. A futurist by practice, she makes foresight tangible through data-led scenario planning and experience design. Energised by change, Vicki supports clients and internal teams to rehearse for what’s plausible and be future-ready, today.
The Midnight Library by Matt Haig tells the story of Nora, who finds herself in a mysterious library filled with alternate lives she could have lived. It’s a beautiful exploration of confronting regrets and embracing hopes. What if we had the chance to relive our lives and make different choices? While I haven’t cracked time travel—yet—I’ve embraced my own new adventure by moving to New York to start the Synthesis New York chapter. Instead of revisiting the past, I’m focused on shaping the future, channeling my energy into writing future scenarios for brands and building an amazing team.
"Why, sometimes I've believed as many as six impossible things before breakfast."
There’s so many things I like about this quote: the power of belief, the hunger to explore, the interest in silliness and to top it off, the reward of breakfast.
I got The LEGO® Ideas’ The Globe set as a Christmas gift to myself. There’s something romantic about going analog once in a while. It’s a full experience, I make myself some tea, sit with my blocks and build. It’s very gratifying to disconnect and create things with your own hands.
Silky bed sheets - the gift that keeps on gifting. Better sleep, better ideas, better everything.
A bag of half-eaten Trader Joe’s seasonal chips. So far, my fridge has hosted Ghost Peppers, Horseradish (top-notch!), Blue Cheese, and Thanksgiving Stuffing—each bringing its own bold, sometimes questionable, but always entertaining flavor adventure.
…that I actually enjoy bouncing ideas with and bantering with ChatGPT.
…simple joy of commuting to work - a ferry ride across the East River from Manhattan to Brooklyn. Whether under a bright blue sky or the warm pastels of sunset, the city skyline never fails to impress. Taking in the view as I move between boroughs helps me reset, giving me a few moments to clear my head before diving into the day’s challenges. It’s a refreshing reminder that even the most routine moments can hold a bit of magic.
Judo. My hips have served the nation.
Entertaining little kids. My sisters think I am qualified to be a kids’ show host.
Reimagining how foresight work can be done. If change is dynamic, why plan for futures in a static way? It’s been an amazing journey innovating on the Scenarios Simulator by marrying Futures Thinking with Open Source Intelligence with a team of very talented strategists and data scientists.
A hypoallergenic Shiba! Meet my favourite furry mate, Kooki. My love for her would grow more without her shedding seasons.
The Farewell Party (2014), a comedy about euthanasia. Love the irony? Please watch it.
Early financial freedom where I work minimally and go on road trips maximally. But for now, I’m making the most of it with adventures through Upstate New York and exploring the many incredible national parks the U.S. has to offer!
