Linnah heads up the Audiences team at Synthesis. She’s a cat mum by day, gamer and musician by night, and a brand strategist in between, helping brands build deeper empathy with their audiences and uncover new paths to growth.
T.B.H. by QWER. They’re a group from Korea who were part of a YouTube project to create an all-girls rock band from online streamers. I love watching how the members have grown as musicians over time!
Apothecary Diaries. It’s a chill dinner-time Anime where the quirky main character solves mysteries around the imperial palace.
My Kindle. Planes, long train rides, waiting in between checking in… The Kindle is perfect to fill the downtime, and I love that I can switch up to a different book anytime depending on my mood.
I go to a live concert. I listen to a wide range of genres, but the live music experience is always something special. I recently managed to catch Esperanza Spalding in Billboard Tokyo, and she was incredible.
Mechanical keyboards. It’s a perfect combination of tech, design, DIY that tickles my brain—I love topre switches ⌨️
Antarctica. Ever since I watched Sora Yori mo Tooi Basho (宇宙よりも遠い場所), I’ve been inspired to work hard and see the vast icelands and wildlife for myself.
People are waiting for you to do something cool—not waiting for you to f*ck up :) Can’t remember where I heard this from, but it led to a big mindset shift for me as a performer and even in my interactions with our partners.
My two voids. They’re very affectionate, hilarious and have been great for my mental health.
A cool sci-fi world where we have lots of cool tech to adapt on living different planets.
Being kind.
Playing a part in representing the voices of fans and helping brands be a real part of the community.