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Portrait of team member

Coffee with

Linnah

Linnah heads up the Audiences team at Synthesis. She’s a cat mum by day, gamer and musician by night, and a brand strategist in between, helping brands build deeper empathy with their audiences and uncover new paths to growth.

The last song I listened to

T.B.H. by QWER. They’re a group from Korea who were part of a YouTube project to create an all-girls rock band from online streamers. I love watching how the members have grown as musicians over time!

The last series I watched

Apothecary Diaries. It’s a chill dinner-time Anime where the quirky main character solves mysteries around the imperial palace.

The thing I cannot go on holiday without

My Kindle. Planes, long train rides, waiting in between checking in… The Kindle is perfect to fill the downtime, and I love that I can switch up to a different book anytime depending on my mood.  

When I need to feel inspired

I go to a live concert. I listen to a wide range of genres, but the live music experience is always something special. I recently managed to catch Esperanza Spalding in Billboard Tokyo, and she was incredible.

I have a collection of

Mechanical keyboards. It’s a perfect combination of tech, design, DIY that tickles my brain—I love topre switches ⌨️

I daydream travelling to

Antarctica. Ever since I watched Sora Yori mo Tooi Basho (宇宙よりも遠い場所), I’ve been inspired to work hard and see the vast icelands and wildlife for myself.

The best bit of advice I ever received

People are waiting for you to do something cool—not waiting for you to f*ck up :) Can’t remember where I heard this from, but it led to a big mindset shift for me as a performer and even in my interactions with our partners.

My ideal pet would be

My two voids. They’re very affectionate, hilarious and have been great for my mental health.

If I could live in a fictional universe, I would pick

A cool sci-fi world where we have lots of cool tech to adapt on living different planets.  

I want to be remembered for

Being kind.

What do you find meaningful about the work you do

Playing a part in representing the voices of fans and helping brands be a real part of the community.

Have another coffee with...