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Philia is a Data Scientist in the Trends team. She leads the identification and modelling of cultural trends and their trajectory to help brands know the perfect moment to act on what’s emerging.

The last song I listened to

Karma by Taylor Swift. It’s a good reminder that doing good brings good. Karma IS a relaxing thought.

The last series I watched

The Mysterious Benedict Society. I read some of the books when I was younger, and it’s been delightful seeing that come to life!

The last thing I bought

A tumbler from The Animal Project. I got it during my most recent trip to Singapore Zoo! The artwork was drawn by Jun-Yi, an artist with special needs.

The place that means a lot to me

My grandma’s house. It reminds me of the fun my brother and I had as kids, and how well-fed the two of us were by her.  

The best gift I’ve received recently

An orangutan soft toy from IKEA. I made a passing comment about how I found it so cute but would never buy it, and my dad got it as a surprise for my birthday.

In my fridge you’ll always find

Leftover drinks from meals. I can never seem to finish them, but my brother willingly helps with that. 

I have a collection of

Taylor Swift albums. I’ve been a fan for more than 10 years, and I will never stop buying her physical CDs. Even if I never open them. 

I daydream of travelling to

Disney World and Universal Studios in Florida (again)! My family and I love theme parks and those were the best.

As a child my dream was to be

A veterinarian. I really liked animals (and still do)!

My hidden talent is

I’m really good at co-op speed games, especially ones that involve cooking. I’ve spent way too much time chasing 4 stars in Overcooked 2…

My proudest achievement is

My proudest achievement is moving to Singapore alone when I was 16. It really taught me the importance of family, while showing me how resilient I really was.

My ideal house pet would be

My ideal house pet would be a dog! More specifically a dachshund. I have such a soft spot for them. They also have short legs, like me.

If I could live in a fictional universe, I would pick

The Wizarding World! I fell so in love with the magic of it so quickly, it’s one of the main reasons I went all the way to Florida and visited Universal. 

I hope for a future that

Is much kinder and more compassionate. Times are tough, let’s support one another. 

I am most looking forward to

Going on a holiday with my family. Covid-19 kept us apart for 2 years, and I’m now eager to make up for lost time.

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