Today we live in a world of maxxing. Protein maxxing, fibre maxxing, creatine maxxing, macro maxxing. But what comes after more-is-more and how can businesses arrive prepared for what’s next?
In our latest research we see a growing number of people believe the food they eat, however optimised or maxed, is not reaching them. Not delivering what the label claimed. This turns our attention to absorption and efficacy.
Synthesis Menu 2037, in partnership with University of Melbourne, investigates the future of absorption; built on 100,000 simulations of the world ahead, stress-tested against the signals shaping what people will eat, how, and why, by 2037.
What did it actually do for me? And what might it mean for how we formulate and communicate functional products over the next decade?
We collect all of these signals, plus hundreds of others, in our Synthesis Futures platform.
