
Same as Ever argues that while the world appears to be in constant flux, the forces that truly shape human behaviour—fear, greed, envy, optimism, overconfidence, and our tendency to misread risk—never really change. Morgan Housel shows that history repeats not through identical events but through recurring patterns of how people think and act. Because these behaviours are stable, understanding them gives you a durable advantage in decision-making, investing, and navigating uncertainty.